TikTok is turning teenagers into junk food stuff influencers by encouraging them to promote unhealthy meals on personal accounts, a review has identified.
Researchers say brands including McDonald’s, Doritos, Lay’s crisps and Pepsi use the social media site to bombard children with movies for their products.
Children are inspired to generate their have video clips about unhealthy foods or interact with posts by tagging a good friend or having part in a “hashtag challenge”.
They then become “unofficial brand ambassadors”, putting up content from their have TikTok accounts making use of videos or hashtags equipped by the foods organizations. McDonald’s promoted its Crispy Hen Sandwich with a challenge asking individuals to sing along to a track by the American report producer Tay Keith, and videos of the #McDonaldsCCSing hashtag ended up seen 8.6 billion moments.
Doritos introduced a #DoritosDuetRoulette obstacle, finding individuals to film themselves tasting spicy Doritos, which acquired