When the newsletter Tablehopper burst on the scene in 2006, there weren’t as many gathering places online for food lovers as there are now; Yelp was just two years old, email newsletters weren’t quite A Thing yet (Substack, who?) and sites like EaterSF weren’t part of the food scene like it is now. Not to mention social media was just moving past its MySpace stage into the Facebook era and there were no “influencers” to speak of, save for the group of Yelp “Elites” who were roaming the city for just a year at that point.
The time was ripe for an insidery column to document the food and cocktail scene in San Francisco and Marcia Gagliardi was up for the task. Working for an ad agency had given her the skillset necessary to get things off the ground, and after being laid off when the dot-com bubble burst in the late 1990s — “I call that Marcia Liberation Day,” she said jokingly — Gagliardi began that insidery food newsletter that she had always dreamed of.